Relief candy brand, Halls, has a new look which will see the brand’s range unified with one common design.
Halls has grown by 32% over the past year (Nielsen) and it is hoped that the new design will build on this by helping to drive consumer appeal across a range of occasions.
The refreshed mentholyptus range includes best-selling Halls Extra strong, which provides menthol clearing, while the transformed Soothers range, including Blackcurrant and Cherry variants, will be available in-store in 2024.
Cieran James, brand manager for Halls at Mondelēz International, says: “Halls is continuing to broaden its relevance across the hayfever season, and in the coughs and colds season we’re the fastest growing brand, with strong year-on-year growth [STD].
“The new look will further unleash the power of the Halls brand, leveraging synergy with the global image of Halls to further build brand equity and bring our trusted, long-established brand into the modern milieu, heightening relevance and resonance with a broader range of shoppers. This way consumers can take on life with conviction and determination.”
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