Halls has teamed up with EA Games for an on-pack promotion offering consumers the chance to win a Samsung Galaxy S5 smartphone.

There are also runner-up prizes of Android downloads worth £5 from the Google Play Store in the promotion which runs until the end of August 2015.

Halls senior brand manager Sally Barton said: “We’re adding something fresh to the consumer’s day with a new game to play, or even a new Samsung phone. This is part of our ongoing drive to keeps Halls relevant all year round, which is great news for the brand, the category and retailers – there is huge potential for sales growth as consumers see the benefits of Halls outside the traditional cough and flu season.”