Gordons Tropical

Gordon’s has added a new variant to its portfolio, Gordon’s Tropical Passionfruit Distilled Gin, launching in Morrisons and Asda from 15 March and rolling out across wider retailers from early April.

The new flavour will be available in a 70cl formal as a single bottle or price marked pack and has an ABV of 37.5%.

The launch will be supported by a £700k marketing campaign including broadcast and digital advertising, as well as social media and consumer activations.

Head of Gordon’s GB, Jessica Lace, commented: “Following the success of Gordon’s Premium Pink Distilled Gin, this new innovation will continue to engage the interest of gin drinkers as well as recruit a new audience into the category. Gordon’s Tropical Passionfruit Distilled Gin exudes passionfruit to perfection and is a fantastic option for people seeking new ways to enjoy their favourite G&T.”

Gordon’s Tropical Passionfruit Distilled Gin joins the existing range of Gordon’s gin variants including; Gordon’s Premium Pink Distilled Gin, Gordon’s Sicilian Lemon Distilled Gin, Gordon’s Mediterranean Orange Distilled Gin and Gordon’s White Peach Distilled Gin.