Goa beer extends distribution

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Viiking Ventures, the importer of the award-winning Goa premium beer, has secured a distribution deal with Dhamecha Cash & Curry ahead of the busy festive trading period.

The gluten-free craft beer is now being sold at Dhamecha’s Wembley, Hayes, Barking, Leicester and Birmingham sites, to support the areas where the authentic Indian gluten-free pilsner has strong penetration into both on– and off–trade outlets.

Brewed by the family-run boutique Impala Distillery & Brewery in Goa, which was acquired in 2015 by Bollywood actor and film producer Sachiin Joshi, the beer is popular an accompaniment to spicy foods and a standalone drink.

With a 4.8% ABV Goa Premium Beer is available in 650ml (rrp £2.99) and 340ml bottles (rrp £1.49).

 

 

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