Glen’s Vodka is rewarding shoppers spending ‘extra time’ with the brand with the launch of its new Scottish Professional Football League (SPFL)-inspired on-pack promotion.
As the Official Spirit of the SPFL, Glen’s Vodka owner, the Loch Lomond Group, has launched its ‘Golden Goal’ campaign to give consumers the chance to play in the big leagues for daily cash prizes, with a modern spin on the classic ‘Spot the Ball’ competition. The scan-to-play promotion will give shoppers the chance to put their football skills to the test to win cash prizes from £10 to £1,000 and exclusive merchandise.
The promotion will see 115 instant win highlights throughout the promotional period (from 26 February to 6 May 2024) with prizes ranging from £10 to £1,000. Prizes will also be awarded based on skill, with those topping the leaderboard also set to receive an exclusive ‘Glen’s Away Day kit’, including a vintage-style Glen’s football shirt, bucket hat, bumbag and water bottle.
The campaign will be supported by out of home and digital advertising worth almost half a million pounds. There is a modified label design and branded POS displays, the off-trade promotion transcends the traditional ‘buy to win’ mechanic with consumers taking the game online – with no purchase necessary.
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