Gallo Family Vineyards has introduced a third addition to its Spritz range, Spritz Peach & Nectarine.
Spritz Peach & Nectarine (rrp £4.99) has been created to help build on the success of the Spritz portfolio, which has added £4.5 million to the wine category since its launch in 2015 (Nielsen MAT 21.05.16).
Spritz Peach & Nectarine is a gently carbonated fruit flavoured drink, inspired by the sun-drenched fruits of California. Best served over ice, it joins the two existing variants, Raspberry & Lime and Pineapple & Passionfruit and has been developed for a younger consumer who likes the sophistication of a wine but is seeking a lighter, sweeter alternative.
Gallo will support the launch of Spritz Peach & Nectarine with an integrated marketing campaign consisting of ATL, sampling, social media, PR, and trade marketing activity. POS materials will be made available to stockists.
Olga Senkina, marketing director EMEA, said: “We have seen great success with our Spritz portfolio since launch, so it made sense to continue our investment in the offering and expand the range with a Peach & Nectarine variant.
“The range appeals to a younger consumer who is looking for alcoholic drinks with a sweeter and fruitier taste profile, more than traditional wine styles. Spritz brings the next generation of wine consumers to the category by offering them a fruity option that suits their taste and their lifestyles.”