Following the announcement of Friels First Press Vintage Cider’s sponsorship of Record Store Day UK, which takes place on Saturday 21 April, the premium cider brand is launching a range of activity including social competitions and limited edition promotional cans.
In stores now, the promotional Friels First Press Vintage Cider 330ml cans will feature an eye-catching Record Store Day design and details of the online giveaway.
Working with participating independent record shops and fellow Record Store Day sponsor Rega – Friels is offering music and cider fans the chance to win a grand prize of a home vinyl package, including a Friels limited edition Rega turntable, Rega Brio Amp, Rega loudspeakers, £200 to spend in any participating record store and four cases of Friels. The promotion will run until the 30 June.
There will also be five smaller monthly prize draws from February to June for the chance to win a limited edition turntable, £50 to spend in local record shops, or a limited edition FrieIs Record Store Day bag. Each of the monthly winners will also get a case of Friels First Press Vintage 330ml cans.
Additional competitions will run on social media in February and March, giving two winners £100 to spend in their local independent record shop, a case of Friels, a limited edition bag and a t-shirt. In April, a social competition will give followers the chance to win the same grand prize offered on the promotional cans.
Record Store Day is the annual celebration of the culture of independent, bricks and mortar record stores. Over 230 shops take part in the UK as labels create hundreds of exclusive vinyl products to mark the occasion, from David Bowie, The Beatles and Elton John to Wiley, Kate Tempest and The Cribs.