Naked, the number one on-the-go smoothie brand from PepsiCo, is undergoing a refreshing makeover including a new pack design and products.
Rolling out now, the launch of a new and improved Tropical Punch and brand new Protein Pomegranate smoothie will launch with an above-the-line campaign across the range which includes disruptive and impactful outdoor advertising.
The new look pack design will launch across the entire Naked range and is designed to give the products a stronger stand-out on shelf.
The introduction of new Tropical and Pomegranate skus to the range offers health-conscious shoppers more choice, with the latter ranking as one of the top trending fruits with consumers. The pomegranate variant also includes soy and sunflower seeds providing a source of protein, and is mixed with black carrot juice.
Fernanado Kahane, Juice marketing director for PepsiCo, said: “2017 was an exceptional year for Naked, as we continue to be at the forefront of product innovation and consumer engagement in the juices & smoothies segment, and we’re really excited to be giving the brand a refresh for the first time. Our consumers love our products, demonstrated by the strong repeat purchase rates, and we look forward to recruiting even more fans with this impactful campaign.”
The Naked brand repositioning includes the introduction of new ambassador, British tennis player Johanna Konta, who will also be highlighting the link between smoothies and wellbeing.
The new look Naked range is available now (rrp £2.81 per 360ml bottle)