Young’s Seafood is replacing Findus Crispy Pancakes with The Original Pancake Co. Crispy Pancakes.

Featuring an extra crispy crumb, the product is available in cheese, minced beef & onion, and chicken, bacon and sweetcorn flavours, priced at £1 for a pack of four.

In a consumer test of 250 frozen food shoppers, The Original Pancake Co. branding and design was given the thumbs up, scoring highly on quality and trust. Consumers said they would be likely to buy the product, making this perfect for families and kids’ mealtimes and a great freezer staple, claims the firm. Suitable as a snack or as part of a meal, The Original Pancake Co. pancakes can be cooked in the oven or under the grill in 15 minutes or less.

The launch will be supported with a multi-channel PR, social media and digital media campaign.