Starbucks is once again launching a limited edition Christmas cup design for its Caffè Latte drink
The ready-to-drink beverage is lightly sweetened and made with 100% Arabica espresso roast coffee. Following the success of last year’s festive campaign, the drink will once again be wrapped in red winter packaging with a shiny, metallic finish.
Charlotta Oldham, senior marketing manager, Starbucks Europe, Middle East and Africa, said: “Dressed in its limited edition, red winter coat, Starbucks Caffé Latte brings the magic and excitement of Christmas to the grocery aisle once again. Inspired by our coffee house classic, it’s the perfect drink when you need to take a pause from shopping, wrapping presents or even cooking for family and friends.
“Supporting this activity is bespoke shopper and digital campaign, including social activity to drive the excitement that ‘Red Cup’ brings at this time of year. POS is also available to retailers using the tagline ‘MAGIC in every cup’.”
Michael Lomas, commercial marketing manager for Arla Foods, added: “Stocking seasonal products is a great way for retailers to capitalise on the festive season and with the ‘Red Cup’ available now for retailers to buy and stock up their chillers with, there’s no time to waste.
“We’ve seen a positive impact on the overall chilled coffee market from the launch of the ‘Red Cup’, last year the category achieved an encouraging 5.3% value sales increase during the campaign. In addition, the knock-on effect post campaign saw a 14.3% sales increase on the Chilled Classics Caffé Latte variant, which demonstrates that it’s also driving new customers into the category.”
The full line-up of Starbucks Chilled Classic drinks includes Caffè Latte, Skinny Latte, Caramel Macchiato and Signature Chocolate. The festive cup design is available now. (rrp £1.60)
The Starbucks ready-to-drink range also includes: Doubleshot Espresso Black, Double Espresso & Milk and Doubleshot Espresso No Added Sugar, as well as Vanilla, Mocha, Coffee and Caramel Frappuccinos.