Ferrero once again offers c-stores a Christmas makeover

The festive giveaway will see one lucky retailer win a makeover worth £4000, which includes festive decorations tailored to their store as well as a community event to attract local shoppers.

New for this year, Ferrero will also help the winning retailer to maximise sales during the Christmas period, offering best practice tips and display materials to make the most of seasonal demand.

Retailers can enter the competition via the member’s page of Ferrero’s trade hub: Your Perfect Store.

Alternatively, store owners can post a video nomination of themselves describing their perfect Christmas on Twitter and encourage other retailers to enter using hashtag #YourPerfectChristmas and tag @FerreroYPS.

Last year’s store makeover winner, Gaurave Sood, of Neelam Convenience & Post Office in Uxbridge (pictured), commented: “We, as a family, learnt a lot about the importance of creating theatre in our community store following the collaboration with Ferrero. I urge all other retailers to enter & take inspiration from this competition - it was great to give something back to the community and to see great success at Christmas last year.”

The 2019 sparkling store makeover competition will close for entries on 19 November. Check out what effect last year’s competition had on Gaurave in the video below.