Bacardi has launched a new spiced spirit drink of premium rum called Bacardi Oakheart. The company says the product brings a new twist to the spiced spirit category with its smoky taste, and is designed to capture the adventurous nature of young adult males. Bacardi Oakheart will be supported by a £3m advertising campaign. The abv strength is 35%.
rrp: £22.99 for 1 litre; £17.39 for 70cl
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