Ecover has launched a new ’Let’s Live Clean’ campaign which includes the introduction of a new bottle and advertsing campaign.

The new campaign is running across digital channels throughout the UK, designed to emphasis the rebellious and pioneering heritage of the Ecover brand.

Sara Mendez, European marketing director at Ecover, said: “The repositioning taps into our history, reintroducing the brand using bold images and our eco beliefs and behaviours in an engaging tone of voice, making Ecover more relevant and appealing to today’s conscious consumer”.

Ecover’s new 100% recycled and recyclable washing up liquid bottle features prominently in the campaign to demonstrate how the brand is tackling plastic waste.