Dreamies, the cat treat brand from Mars Petcare, has launched a brand new ‘Packattack’ marketing campaign.

Inspired by real life stories of real cats going to extreme lengths to tear into packs of treats, Dreamies launched the campaign, which will showcase real cat behaviour while inviting pet owners to share videos of their cats across social media.

Mars Petcare senior brand manager Clementine Wilding-Taylor said: “Packattack is a fun campaign based on a real-life insight that we hope will really strike a chord with cats and owners alike. We see lots of cat owners posting photos of their cats with shredded Dreamies packs and we are bringing this story to life and asking consumers to share their packattack experiences.

“The Packattack campaign illustrates the irresistibility of Dreamies treats with integrated touch points, including creative print, out of home posters, digital content and social media.”