Disaronno is being backed by a promotional and PR campaign this summer. Activity includes a Taste of Italy neck collar promotion where 10 holidays to Milan with £1,000 spending money are up for grabs alongside Milan Continental Chocolate Collections from Thorntons and branded Disaronno glasses. More than 80,000 neck-collars are available to retailers.

rrp: £12.59 for a 50cl bottle

tel: 02380 312 000