Beverage Brands has rolled out WKD Purple for a limited period of six months. The drink has the same 4% abv as WKD Blue, WKD Red and WKD Iron Brew, and is available in cases of 12x275ml and 6x700ml. It is being supported with a £3m campaign...
Retailers and other elements of the licensed trade have repeated their call for more consistency and uniformity in the ways local authorities and police tackle underaged alcohol sales across the UK
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