Diageo has announced the launch of new Haig Club Clubman – a single grain Scotch whisky variant from Haig Club.
Following the successful launch of Haig Club in 2014, the drink is being launched with the help of brand partners David Beckham and British entrepreneur Simon Fuller
Haig Club Clubman inherits the same bold and progressive spirit as Haig Club - designed to be different, stylish and modern whilst incorporating the House of Haig’s almost 400 year heritage. The inspiration for the name can be found in advertising materials dating back to the 1920s, in which Haig was advertised as “The Clubman’s Whisky”.
Available now (rrp £25), Haig Club Clubman has been matured in American Oak casks that have previously held Bourbon, allowing the sweet, gentle Single Grain Scotch Whisky to interact with the vanilla, butterscotch and sweet toffee flavours and create a smooth, sweet and enjoyable Scotch Whisky.
Ronan Beirne, global marketing director for Haig Club said: “Clubman aligns with our long-term ambition to offer a stable of Haig Club expressions at various price points to match different occasions and consumer tastes.’’
Diageo global whisky master Ewan Gunn said: “Whilst Haig Club Clubman is delicious straight-up or on the rocks, the perfect way to enjoy this Scotch Whisky is with cola. The sweet, vanilla and coconut flavours combine perfectly with the sweet caramel of cola, creating an approachable and delicious drink which is refreshing in taste and perfect in its simplicity. If you already love Scotch then you’ll enjoy this combination of flavours and if you’re new to Scotch this is the ideal introduction.”
The new bottle which retains the signature Haig Club blue glass and the distinctive square style but with an elongated new look.