Cîroc Mango has been unveiled by Diageo Reserve as the latest addition to the company’s portfolio of luxury brands.
The firm says the five-time distilled vodka’s new range extension has been developed to meet increased demand for quality drinking experiences. Mango is at the forefront of this consumer trend as tropical tastes continue to win consumer traction, according to the firm.
The new variant joins three existing flavours - Pink Grapefruit, Apple and Pineapple - and will launch to the UK on and off-trade in line with a wider global roll out.
Nick Temperley,head of Diageo Reserve GB, said: “Cîroc is the UK’s number one super-premium vodka and is making big gains in both the on and off-trade, significantly outperforming the category - up 53.9% by value (CGA to 14.05.16 & Nielsen to 21.05.16).
Cîroc Vodka is crafted by master distiller, Jean-Sébastien Robiquet said: “The luxury flavoured vodka category has seen rapid growth of 211%2 over the last three years, driven largely by Cîroc’s portfolio of variants. Mango ranks among the top three flavours that premium vodka drinkers want to try.
”In light of this, we hope to see the brand’s latest innovation build on the most recent successes of Cîroc Pink Grapefruit and Cîroc Pineapple, and engage with new and existing consumers to further drive both Cîroc and the wider category. The new portfolio addition has been carefully crafted to ensure it retains the luxury credentials the brand is known for, whilst delivering a balanced mango flavour, which can be enjoyed in simple serves and cocktails.”
Available throughout the UK now, Cîroc Mango is 37.5% ABV – RRP: £38