Signature Flatbreads’ Deli Kitchen brand is teaming up with Olympic medallist Tom Daley for a six month campaign to increase brand awareness and drive sales among key target audiences.
The high-profile diver is passionate about food, especially healthy eating, and has a huge social presence, with 1.9m followers on Instagram and more than half a million subscribers to his YouTube channel.
Daley will provide Deli Kitchen recipe inspiration as part of the partnership, as well as endorsing the brand with tailored content on his social media channels.
New products joining the Deli Kitchen range are due to be announced in early 2018, as well as new high-impact branding and packaging to give the range greater on-shelf presence and stand out from the competition.
David Laurence, Signature Flatbreads’ Commercial Director, said: “Tom Daley is a household name that connects with consumers across the generations, a world class athlete, and a genuine foodie, and we see him as the perfect partner to help grow awareness of the Deli Kitchen brand, and drive sales.”
“Ideal for busy professionals, families and those with active lifestyles, The Deli Kitchen range is unlike anything else on the market, and is helping to drive and grow the alternative sandwich carrier category by offering innovative, quality, and flexible meal inspiration. The new branding and packaging will deliver significantly enhanced on-shelf stand-out ensuring that more consumers can discover the benefits of the Deli Kitchen range.”