Mixer brand Schweppes, which is manufactured and supplied by Coca-Cola Europacific Partners (CCEP) in GB, has announced the return of its multi-million-pound Christmas marketing campaign to keep the brand front of mind for consumers over the festive period.
The brand is back with its light-hearted TV advert, airing from early December, centred around family and friends enjoying the festivities together.
As well as playing on Schweppes’ feel-good “we’ve got the tonic, you’ve got the spirit” tagline, the campaign will provide Christmas mixed drink inspiration through its advertising, PR and social media. Serves include the Raspberry Mule which features Schweppe Tonic, gin, Chambord, lime juice and a slice of orange and the Jolly Gin Collins which includes Schweppes Tonic, gin, fresh lime juice, Cointreau and a lime wedge.
The festive campaign will run across TV, video-on-demand, out-of-home advertising and social media, as well as a PR programme which includes partnerships with mixology influencers.
Martin Attock, VP for commercial development at CCEP GB says: ‘Sales of mixers overtrade during the festive period in comparison to the rest of the year [Nielsen] so it’s important for retailers to stay stocked up. Schweppes is the No.1 mixer brand in convenience [Nielsen] and it’s 1litre or multipack can formats are ideal for those at-home or party occasions with friends and family”.
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