Spiced rum brand Dead Man’s Fingers has added new four flavours to its range.

Dead Mans Fingers

The new additions - Lime, Raspberry, Passionfruit and Hazelnut Rum – offer retailers the chance to take advantage of the growing spiced and flavoured rum category that is currently worth £470m.

Brand manager for dark spirits at Halewood Wines & Spirits Sam Caulfield said: “We know that rum drinkers are adventurous and keen to experiment with innovative new flavour profiles. Lockdown has also seen consumers getting more experimental and willing to try new alcoholic drinks.”

Available now, the new variants have a RSP of £22 for a 70cl bottle, with a 37.5% ABV.

For more insights into growing alcohol sales, check out our Summer Alcohol category report.

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