05.06 Danone otg final

Danone UK & Ireland has launched a new category management website for trade customers.

DANONE-THE-GO’ website combines key category trends, downloadable planograms, range recommendations, merchandising advice, and top tips all in one place, that is tailored to independent stores. The site serves as a go-to for advice on relevant categories, clear recommendations and provides clarity on what the best-selling SKUs are and what store owners should look to stock to help drive sales.

Danone will also provide monthly updates on the website, which will feature key trends, hot topics, and new product developments to help customers keep up to date with the latest news.

Head of category development - beverages & impulse at Danone Charlotte Andrassy said: “The new website will give our retail partners an improved understanding of the different categories, whilst providing an increased knowledge of all our Danone brands. At Danone, we’re committed to providing the best support to independent retailers and this launch allows us to provide customers with the best tools to positively help support and help grow their businesses.

“As a business, we’re also on a mission to bring health through food and drink to as many people as possible. The new website will enable retailers to come on this journey with us, helping them make the healthy choice, the easy choice.”