Following on from the successful “Choose Your Cheese” campaign, Jacob’s has today announced its’ new product development launch for 2017 with Jacob’s Mini Cheddars Crispy Thins.
Available in three variants – toasted cheddar, cheddar & chive and cheddar with a hint of chilli – the new packs will be rolling out across convenience and grocery from 10 September and will be sold in multipacks of seven (rrp £1.88).
Given the long-standing success of the “Baked with Real Cheese” positioning for Jacob’s Mini Cheddars, the new range will build on the importance of cheese flavours which represent 20% of the Crisps and Snacks Category and have 71% penetration in Savoury Snacks (Kantar Worldpanel 52 w/e 21st May 2017).
The launch will be supported by a Shopper Marketing campaign in stores across the country and continuing into 2018 with new TV advertising, digital, social media and PR activations.
Steve Monk, pladis UK marketing director of savoury, said: “pladis continues its new product development programme with another exciting launch in 2017. We’re delighted to announce new Jacob’s Mini Cheddars Crispy Thins. They’re everything our consumers love about the original Mini Cheddars, and now have even greater appeal for the lunch time sandwich market – they make the ultimate accompaniment! By developing a thinner and crispier alternative with interesting new textures and tasty flavours to choose from, we’re confident the latest addition to the Jacob’s range will appeal to a brand-new audience.”