Country Choice has unveiled new hot food to go packaging designed to further drive sales of its range of Bake & Bite branded handheld hot savouries.
The new packaging, designed to help retailers capture consumer attention and increase sales, features bold, vibrant visuals and playful messaging such as “You’re the bun that I want” and “Love at first bite”.
The packaging, running across the sausage rolls, pies, pasties, breakfast baps, wedges and chicken piece range, has been carefully developed to maintain great product visibility and quality, and to ensure that the delicious Bake & Bite products stay in excellent condition. The packaging, and updated shelf edge labelling, perfectly complements Country Choice’s Bake & Bite equipment which also carries the new branding, giving retailers everything they need to create a complete hot food to go offer for hungry consumers on the move.
“This launch is all about making hot food to go exciting for customers, and easy for retailers,” says Phil Carratt, head of marketing and strategy at Country Choice. “With striking packaging and a cohesive Bake & Bite brand identity, retailers can transform their hot units into standout destinations in-store that drive both impulse purchases and repeat visits.”
No comments yet