Doritos is giving shoppers the chance to choose the next new flavour.
Shoppers will have the chance to eliminate one of two new flavours: Flavour ‘A’ (Sizzling Salsa) and Flavour ‘B’ (Ultimate Cheeseburger). The flavours come in opposing white and black packets for a bold visual effect. The most popular flavour will roll out into market later in the year.
A £20,000 prize is up for grabs in a competition which invites shoppers to come up with creative ideas to ‘eliminate’ their least preferred flavour. Entries can be submitted via Facebook, Twitter or at www.aorb.doritos.com using the hashtag #DoritosA or #DoritosB for the flavour they want to eliminate.
The campaign will be supported by TV advertising and integrated digital activity.
As well as receiving the prize money, the winner will get to see his or her elimination idea brought to life in animated format at the end of the campaign.
Promotional packs (rrp £1.99 per 200g) are available from now until early September, along with POS materials for retailers.