Colman’s, the number one brand in mustards, condiments and packet mixes (Nielsen, 13/08/16) is set to add four unique meal makers to its portfolio.
The new additions (rrp £1.05) have been designed to help consumers make traditional British pie dishes at home, from scratch, and tap into the 10 million pie occasions that happen every year in the UK (Kantar Worldpanel, November 2016).
Available now, the new range of pie meal makers comprises fish, vegetable, chicken and steak variants. These classic British offerings are set to appeal to eager cooks looking for a convenient product that enables them to prepare, and cook, great-tasting pies with ease. The Vegetable variant offers a pie solution for the 1.2 million vegetarians across the UK (NHS research).
Camilla Williamson, Colman’s savoury brand manager at Unilever UK, said: “Colman’s is a truly British brand with many years of experience in creating delicious recipe mixes, so it felt natural to extend our portfolio to include traditional British pie variants. With the number of people cooking British dishes on the rise and the average meal prep time shrinking to 35 minutes2, our latest additions are designed to make the cooking process quicker and easier for consumers, whilst also providing them with meal inspiration and confidence in the kitchen.”
The packaging is in line with the rest of the Colman’s recipe mix portfolio to ensure the products are recognisable for new and existing fans.