Cereal beacon brand Kellogg’s has announced the launch of a Caramel version in its Coco Pops Chocos range.
The new addition follows the launch of Coco Pops Chocos in 2023, which was crowned top spot in the cereal category of last year’s Product of the Year awards – the UK’s largest consumer survey of product innovation. Like the original Coco Pops Chocos, the new variant comprises curved, crunchy cocoa shells, but with a new caramel twist.
All of Kellogg’s children’s cereals are non-HFSS, including this new variant. It’s also high in fibre, forming part of Kellogg’s continued efforts to help families make healthier choices in the morning.
Lejla Damon, shopper marketing and kids brand manager, said: “We’re excited to be expanding our kids’ cereal line-up with this Coco Pops Chocos addition. It’s high in fibre, a delicious blend of chocolatey caramel flavour, and wonderfully crunchy.”
Each 420g pack carries a £3.29 rrp.
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