Coca-Cola European Partners is launching a new vanilla variant of Coca-Cola Zero Sugar.
Coca-Cola Zero Sugar Vanilla will be available from April 2017 in 1.75L (rrp £1.89p), 500ml PET bottle (rrp £1.25p) and 330ml can formats (rrp 0.68p) as well as an 8x330ml can multi-pack (rrp £3.59p).
The new variant taps into the popularity of Coca-Cola Classic Vanilla, which has been incremental to the brand since its launch in 2013, and the success of Coca-Cola Zero Sugar, which has become the fastest-growing top five cola brand in Great Britain (AC Nielsen Total Market: MAT w/e 24.12.16).
Sales of Coca-Cola Zero Sugar have been 63% incremental to the cola sector (Kantar Worldpanel Purchase Take Home December 2016) since its launch in July 2016, and the new vanilla variant is designed to provide consumers with even more low calorie and zero sugar options to build on the success of tapping into the growing consumer trend.
The launch will be supported with POS, out of home, digital and social media campaigns to drive consumer awareness of the new variant and help retailers increase their sales.
The 500ml PET and 330ml can formats will also be available in price-marked packs.
CCEP will continue to expand the Coca-Cola Zero Sugar portfolio with the reformulation of the popular Coke Zero Cherry variant later this summer, which will have the new and improved Coca-Cola Zero Sugar taste.
Simon Harrison, operational marketing director at Coca-Cola European Partners, said: “The launch of Coca-Cola Zero Sugar Vanilla and the reformulation of Coke Zero Cherry to the new Coca-Cola Zero Sugar recipe are exciting next steps for a brand that has already enjoyed fantastic success since it launched last summer because of its sugar-free credentials and great taste.
“The new vanilla variant is designed to encourage more people to drink Coca-Cola Zero Sugar by offering a sugar-free option of a popular flavour variant. This along with the cherry variant, will help retailers to increase their sales of soft drinks by offering more choice and appealing to shoppers who are increasingly health-conscious, but don’t want to compromise on taste.”