Coca-Cola European Partners (CCEP) is launching a new Merlin Entertainments Group on-pack promotion across its flavoured carbonates range to help boost retailers’ sales over the summer.
The promotion will run between July 1 and October 19 across 330ml cans and six and eight can multipacks of Fanta, Sprite and Dr Pepper classic and zero variants. It offers consumers a £25 discount on full-price tickets and a one ride Fast Track pass to Alton Towers or Thorpe Park, representing Merlin Entertainments Group’s best ever value on-pack discount.
To claim the offer, consumers will need to visit a landing page via www.fanta.co.uk/Merlin, www.sprite.com/Merlin or www.drpepper.co.uk/Merlin and select their preferred attraction and tickets, before entering their unique code found on-pack.
The summer activation will be supported by a full social media campaign and online partnership. As part of this Fanta will be giving people the additional chance to win VIP prizes.
CCEP is looking to build on the growth enjoyed by the flavoured carbonates sector, which is now worth £671.4million, up 1.7% (AC Nielsen MAT Total GB to 25/03/2017), and the transformation of Fanta earlier this year, which saw a new Fanta Orange recipe and the launch of the brand’s new visual identity and spiral bottle format.
Simon Harrison, operational marketing director GB at Coca Cola European Partners, said: “Flavoured carbonates are proving popular with consumers, and with growth across both instant and future consumption formats, we’ve invested in our leading carbonate brands to help retailers increase their sales across the all-important summer months.
“By offering the promotion across a range of flavours and classic and zero sugar variants we’re helping retailers appeal to all shopper preferences, and expect this offer to be a big hit with young adults looking for a fun filled day out over the summer.”