Scottish convenience retailer Scotmid has rolled out an exciting value campaign this festive season, with the launch of Cracking Deals of Christmas.
The scheme has been designed to bring shoppers unbeatable prices on market leading brands and Scottish favourites.
It kicked off on Sunday (5 October), marking the start of 13 weeks of offers. Unlike the traditional 12-week Christmas countdown, Scotmid’s campaign will run right through to Hogmanay week, recognising its unique importance in Scotland’s festive calendar. A new deal will go live every Sunday, ensuring customers can celebrate in style right up to the bells.
The first offers feature 18 packs of Diet Coke/Coke Zero at £5.50 and Original Coca-Cola at £8.50. Further deals will showcase customers’ most loved brands alongside Scottish favourites, Scotmid says.
Backed by a 13-week TV burst on STV, the campaign will also include major in-store activation with upweighted POS, alongside social media activity from Scotmid’s Christmas Elves.
Brian Boyle, COO for retail at Scotmid, said: “This exciting value campaign will bring the biggest and very best Christmas deals to our communities. By running for 13 weeks and unveiling a new deal every Sunday right through to Hogmanay week, we’re recognising Scotland’s festive traditions and giving our customers more reasons to shop with Scotmid.”
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