Clipper, the Fairtrade and organic tea brand owned by Wessanen UK, has launched the second phase of its Flavour that Sings campaign.
A three-piece female-vocal band called The Clipperettes will be central to the Flavour That Sings activity this year. A consumer competition will see shoppers win a live performance from The Clipperettes, either at their home or place of work. The band will arrive complete with afternoon tea to enjoy while watching the performance.
The Flavour that Sings summer activity will conclude with an on-the-ground consumer sampling activity, taking 250,000 samples of Clipper’s Organic Everyday Tea to busy commuter areas around London, accompanied by The Clipperettes.
Adele Ward, Clipper Teas Brand Controller at Wessanen UK, said: “Our Flavour that Sings campaign is aimed at winning us new fans by communicating the delicious taste of our everyday black tea. This has carried through from our initial outdoor advertising creative to the experiential activity we have planned with The Clipperettes over the summer.
“We want consumers to feel immersed and join in the melody. It’s all about enjoyment, and it reflects our brand personality: natural, bright and full flavour.”
The campaign began in January 2017 with a large-scale outdoor advertising activity which represented Clipper’s biggest-ever advertising drive. Bright and colourful, the eye-catching artwork targeted tea-drinkers across London and the South East, reaching 60% of the target audience (women aged 25-55).