Vodka brand Cîroc has added ‘Summer Citrus’ (37.5% ABV) to its range.
Available in a 70cl format (rrp £35.90) for a limited time, Summer Citrus will be found in selected retailers and wholesalers now with availability in the on-trade later this year.
Nielsen data reports that sales of flavoured vodka variants are accelerating, with the segment having experienced a 39% growth in the off-trade. The launch of Cîroc Summer Citrus will also be supported with a consumer marketing campaign.
Category marketing director of Diageo GB Laura Pearce said: “Cîroc vodka is renowned for its super-premium quality and diverse portfolio which caters to all celebratory occasions. We are extremely excited about the latest launch, Summer Citrus, as it offers consumers something new just ahead of the summer season.”