Cîroc is re-launching its bestselling Summer Citrus flavour as a permanent fixture within its super-premium vodka portfolio.
Available in a 70cl format, the variant is being rolled out now in the off-trade, including wholesale and convenience
Samantha Newby, category marketing director at Diageo GB, said: “Cîroc Summer Citrus was a hit when it launched for the first-time last year, so it made sense to relaunch this year during what is set to be an exciting season of celebration, as well as make it a permanent fixture in the existing portfolio. Cîroc leads the way in providing on-trend and high-quality vodka options and this variant is no different. Adding Cîroc Summer Citrus as a permanent flavour is reflective of our commitment to providing high-quality flavoured vodkas to adult drinkers.”