Perfetti Van Melle is launching two new Chupa Chups lines.
Chupa Chups Stix (rrp 10p) is a cherry flavoured, individually wrapped jelly tube with a soft centre filling, while Chupa Chups Shootz (rrp 33p) are coated chewy candy in a variety of flavours, packaged in a colourful sachet. The products join the existing pocket money portfolio, which includes Melody Pops, Chupa Chups XXL, and the Babol range of bubble-gum.
Chupa Chups brand manager, David Leal, said: “Both of these new launches reinforce our commitment to retailers and the fantastic opportunity that they have to develop pocket money lines for kids in store. To give even more consumer value, Chupa Chups Shootz could be included in a multi-buy with other Chupa Chups lines at a similar price point. Chupa Chups Stix will ensure all year round high volume sales due to its keen price point and excellent quality.”