Chippindale Foods has relaunched its regional egg brands as part of plans to expand its role of promoting locally sourced produce
The new packs feature producer imagery and messaging to make it clear to consumers that the eggs are from regional farms.
Chippindale Foods invested £5m in new packing facilities and offices near Harrogate in 2013, with a 30% growth in production levels allowing the company to pack up to 4 million eggs a week.
Nick Chippindale, managing director at Chippindale Foods, said: “As a result of the investment in 2013, we have been able to provide a route to market for more regional poultry farmers across Yorkshire, Lancashire and Northumberland and have supported many others to become new free range egg producers.
“The redesign of our local packs with clearer messaging about provenance and sustainability has been the latest step in supporting our farmers to sell more eggs regionally.”
Chippindale believes innovation is crucial in a the egg market becuase the sector has become a lot more competitive.
“We never sit back and we have plenty of new ideas in the pipeline to support a strong local network of egg producers and a reliable supply of local free range eggs to retailers.
“Although demand for free range eggs continues to rise, they are increasingly seen as a commodity with retailers driving efficiency through the supply chain and cutting margins. Our challenge is to continually look at new ideas which differentiate our product and give our farmers a market for their eggs,” he added.
Chippindale Foods is continuing to support its Bee Friendly Farms project, in partnership with the Bumblebee Conservation Trust. The scheme has led to the planting of 16 acres of bumblebee and nature friendly habitat, across Chippindale’s free range egg producing farms. These farms are now used to supply the entire Yorkshire egg range, which is promoted as bee friendly on pack.
The new Chippindale Foods egg range is available across all regional co-operative stores.