Carlsberg will support television presenter Jeff Stelling on a 250 mile charity walk.
Teaming up with leading men’s health organisation, Prostate Cancer UK, the long-standing Soccer Saturday host will complete 10 walking marathons in 10 days, from boyhood club, Hartlepool United to Wembley between March 21-30.
Clocking in at more than 250 miles, Jeff’s Men United March, menunitedmarch.org will see the 60-year-old check in on 31 football clubs and he will be joined every step of the way by close friend, and Hartlepool United Chief Executive, Russ Green.
En route, Jeff will be joined by famous friends and colleagues and people affected by prostate cancer – and on Monday, March 28 staff from Carlsberg will join him on the march from Northampton to Milton Keynes.
Carlsberg UK sponsorship and activation manager Paul Morris said: “We are extremely proud of our on-going relationship with Prostate Cancer UK. It’s a fantastic cause that our people care deeply about and have supported for a number of years. We hope the association helps to amplify the organisation’s messaging to reach more men nationwide. Jeff is a fantastic ambassador for Prostate Cancer UK and for Carlsberg – we look forward to joining the march and offering our support.”
Jeff Stelling said: “One man dies every hour from this disease, that’s six in the course of Soccer Saturday every week. One in eight men will get prostate cancer, and for black men the odds are even worse at one in four. I want to get football fans, and all men, learning about the risk and I want to help fund the research that can turn those statistics round.
“Prostate cancer is not discerning. It doesn’t just hit the bad guys; it’s the good guys as well. I’ve got friends such as Sky Sports rugby league colleagues Bill Arthur and Eddie Hemmings who I have known longer than I care to remember. Both are great guys who have been affected by prostate cancer and I’ll be meeting more men like them along the way.
“Part of my motivation is of course taking Hartlepool to Wembley; it’s a journey the club and its supporters have never made. Of course Carlsberg are no strangers to Wembley and I’m delighted that they’re backing the Men United March; with partners like them on board I think we’re on the right track to making this disease something men and their loved ones no longer fear. To do this we need to raise vital funds – and I need everyone to support me and all the men affected by prostate cancer by visiting menunitedmarch.org and pledging their support.”
Prostate Cancer UK is the Official Charity Partner of The Football League and 25 clubs are represented along the route, through the heartlands of England.