Caramac Giant Buttons hit shelves

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Nestlé Confectionery is expanding Caramac into the sharing category with the launch of Caramac Giant Buttons in a 110g bag (rrp: £1.59).

Retailers should site the Caramac Giant Buttons sharing bag within their chocolate sharing bags fixture. Across the total market chocolate sharing bags have grown 50% in consumer sales value over the past four years, with Nestlé Confectionery’s range growing ahead of the market at 75% over the same period.

The firm says: “Since it was launched more than 50 years ago, Caramac has been a mainstay of confectionery fixtures across the UK. Whilst it has its hardcore following of fans, its classic caramel flavour also ensures the brand has broad appeal and therefore there is an excellent opportunity to extend it into growing areas of the confectionery category such as sharing bags.”

Readers' comments (20)

  • Where and when are they on sale ?

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  • Where can I buy those sweets.. I love Caramac bars and would love to try the big Caramac buttons please!

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  • Where can you get these I live in Cornwall

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  • Where can these be bought in Norfolk, and more conveniently in Norwich?

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  • i love caramac chocolate, sunday nights treat. where & when will these be on sale x

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  • Where and when will they be on sale please ?

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  • Where are these sold? I have tried all the supermarkets and some smaller shops and no one has heard of them!,

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  • Where and when can I get started on these?

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  • A lot of poundland stores sell these

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  • Which supermarkets are selling these please as struggling to find them

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