Nestlé Confectionery is expanding Caramac into the sharing category with the launch of Caramac Giant Buttons in a 110g bag (rrp: £1.59).

Retailers should site the Caramac Giant Buttons sharing bag within their chocolate sharing bags fixture. Across the total market chocolate sharing bags have grown 50% in consumer sales value over the past four years, with Nestlé Confectionery’s range growing ahead of the market at 75% over the same period.

The firm says: “Since it was launched more than 50 years ago, Caramac has been a mainstay of confectionery fixtures across the UK. Whilst it has its hardcore following of fans, its classic caramel flavour also ensures the brand has broad appeal and therefore there is an excellent opportunity to extend it into growing areas of the confectionery category such as sharing bags.”