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Cereal bar manufacturers have had to work hard to keep their success going and, as Aidan Fortune finds out, they aren’t stopping their efforts yet
Breakfast cereals and bagged snacks dominated the successful innovation in ambient grocery during 2010.
The breakfast cereals market kept up its previous record of being ....
KP Snacks has committed to spending a further £1m to drive sales of its Mexican sharing product: McCoy’s Muchos with a new campaign.
Irn-Bru has announced the nationwide rollout of its own energy drink after a its launch in Scotland earlier this year.
Brew City has launched its first ever TV campaign for its new frozen snacks range, with a new advert entitled: ‘It’s Beermunch’.
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