Kraft has unveiled a 40g self-eat version of its Cadbury Dairy Milk Bubbly bar aimed at female consumers. The launch follows the success of the 90g tablet variant, which was introduced at the beginning of the year and has achieved sales £10.1m so far. The brand will be supported by a £1.5m above the line (ATL) marketing campaign using social media, TV advertising and point of sale. Bubbly branded POS is available in a variety of formats with the tagline ‘Get a burst of joy in every bubble’.
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