In the spirit of Burts Chips’ “Feed Your Taste Of Adventure” philosophy, the brand is looking to encourage consumers to visit the South West with a digital campaign.
The campaign, running from from 16th July – 9th September, aims to raise brand awareness and engagement, targeting people in London and the South West. London is a particular focus for Burts in 2018 as many Londoners look to escape the city over the summer period.
The campaign encourages consumers to visit burtschips.com to collect a grid reference which is linked to an adventure based in Devon or Cornwall. The adventures themselves include exploring hidden beaches and visiting National Trust and English Heritage sites. Each location will also be linked to one of Burts’ core range flavours that can be purchased directly on the website. Additionally, consumers will be able to type in their details to be entered in to a prize draw to win two ultimate adventure holiday prizes. For the prizes, Burts is investing in strategic partnerships with Watergate Bay Hotel in Cornwall and Original Cottages to encourage would-be consumers to enter the competition and find out more about the brand.
Simon Knight, Burts Chips sales & marketing director, said: “The campaign is light-hearted and engaging – something for all individuals to take part in. Whether you’re local to the South West or are planning to visit the area with family or friends, we want consumers to discover the region while enjoying their favourite flavour of Burts Chips. Grocery, independent retailers and wholesalers should stock-up on Burts Chips during the summer period to capitalise on the increased visibility for the brand.”
The ‘Bags of Adventure’ initiative will be supported by regional PR as well as social and Google display advertising.