Bulmers has teamed up with Channel 4 and comedian Jessica Knappett for its first TV campaign in four years.
Launching on 29 June, the cider is celebrating the very best of British culture. Set at a rural summer fayre, comedian and actress and comedy writer Jessica Knappett gets under the skin of the wonderful characters that fuel Britain’s sense of togetherness. A 60 second advert and three 30 second ads complement Channel 4’s public service remit to represent a diverse range of voices from across the UK.
Emma Sherwood-Smith, cider director at Bulmers owners Heineken, said: “Britishness is about the variety and vibrancy of our country’s culture, our diversity, what we make, what we eat, what we drink, what we enjoy doing. This is a positive celebration of modern ‘Britishness’ which is bursting with variety.
“For Bulmers, a cider that has 130 years of cider making experience behind it, the Channel 4 campaign reinforces its British credentials – thousands of acres of orchards in Herefordshire growing apple varieties that we’ve cultivated together with our growers.”