Budweiser is uniting with Tomorrowland, one of the world’s largest electronic dance music festivals.

This partnership will bring to life Budweiser’s ambition to shape the future of music and bring people together through authentic and unique events, performances and promotions for music lovers.

Budweiser has officially launched their collaboration with world-renowned Dutch DJ and producer Tiësto to give festival-goers incredible music experiences. 

To support its partnership with Tomorrowland in the UK, Budweiser is offering consumers the chance to join the Budweiser tour bus as it journeys to Tomorrowland. Budweiser guests will stay in DreamLodge accommodation in the DreamVille area and enjoy a host of experiences at the festival.

To make the campaign even bigger, Budweiser UK has also joined forces with leading music publication NME to launch a multi-platform partnership across social media, digital, mobile and print, including a four-page cover wrap. NME will join the Journey to Tomorrowland tour bus and document behind-the-scenes footage of the journey and music experience.

Steph Okell, marketing manager of Budweiser UK, said: “We’re thrilled to partner with Tomorrowland, one of the leading electronic music festivals, as they create unprecedented music experiences for the fans around the world.

“Whether it’s opening up access to new music from their favourite DJ, money-can’t-buy experiences or simply elevating their Budweiser experience – we are focused on creating truly unforgettable, meaningful experiences, exclusively for our fans. Budweiser believes in the power of music to transform and is committed to creating authentic music moments that engage people across the globe.”