Budweiser has announced the launch of its biggest integrated campaign to celebrate its sponsorship of the FIFA World Cup 2018.
The brand’s new global advertising campaign, “Light Up the FIFA World Cup”, will go live in the UK on 13 May during the Premier League Final.
In the UK, Budweiser’s “Light Up the FIFA World Cup” advert, which three out of four adults will have the opportunity to see, marks a key milestone in the 360-degree campaign. Budweiser will have TV Ad presence in and around the live games.
The Light Up the FIFA World Cup advert sees Budweiser embark on an epic beer delivery, as thousands of drones carry bottles from its brewery in St. Louis, Missouri, directly into the hands of spectators across the globe.
Budweiser will also release Red Light Cups, the first-ever noise-activated cup which respond to the energy of fans watching the tournament by lighting up as cheering, clapping and excitement gets louder. Every beer at official stadiums will be served in a Budweiser Red Light Cup. The cups will also feature at Budweiser viewing parties and events as well as being available via on-pack competitions.
Budweiser has created the Bud Boat which will cruising down the River Thames, hosting screening parties.
Brian Perkins, VP Global Marketing at Budweiser, said: “As the most watched sporting event on the planet, the FIFA World Cup is the ultimate opportunity for Budweiser, the world’s most enjoyed beer, to connect with billions of passionate football fans globally. Our campaign is the largest in our company’s history, and it demonstrates how we are bringing together fans from around the world over a beer and their shared passion for football.
“Our campaign captures the celebratory, upbeat and premium experience of the Budweiser brand, and fans will continue to see this come to life through our ongoing activations for the 2018 FIFA World Cup.”
To discover more about the events and book tickets, visit: https://www.budweiser.co.uk/budboat