Corona has announced the nationwide rollout of Corona Tropical, an alcoholic sparkling water with made with real fruit juice.
Corona Tropical is available in single 330ml can and 8x330ml formats in grocery and convenience channels and comes in three flavours: Guava & Lime, Raspberry & Lemon and Grapefruit & Lemongrass.
To support the launch, Corona Tropical launched a nationwide marketing campaign including installing a real fruit billboard in central London, alongside digital and out-of-home media to showcase the brand.
“Corona is a brand born from the tropics; we encourage consumers around the world to disconnect from routine and reconnect with nature. We’re excited to offer a new Corona beverage to those who love the brand but are looking for options outside of beer. Alcoholic sparkling waters and RTDs have been gaining huge momentum in recent years. That’s why we’ve launched Corona Tropical – offering an alcoholic sparkling water made with real fruit juice” said Liz Hemus, Corona Tropical marketing manager.