Brothers Drinks Co. has added Brothers Raspberry Ripple to its range.
A combination of raspberry flavour and vanilla, this classic ice-cream flavour to the cider category is designed to help independents tap into consumer excitement around summer socialising occasions.
Available in 500ml and 330ml glass bottles, and in 6x330ml and 10x330ml multipack can formats, Brothers Raspberry Ripple launches this spring. The launch of Brothers Raspberry Ripple will be supported with a disruptive marketing campaign comprising influencer partnerships, social media activations, and POS materials available to drive visibility in depots and in-store.
Nicola Randall, head of marketing at Brothers Drinks Co., said: “Flavour innovation is what we do best at Brothers. We break the mould and bring all-new flavours to the cider category; we know our range of curious flavours has broad appeal across a wide range of consumers. We’re adding to our successful range of highly original variants with Raspberry Ripple, which draws its inspiration from the world of ice-cream. The new flavour will hold strong appeal for impulse shoppers and comes hot on the heels of our already-popular Cherry Bakewell variant launched in 2022.”
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