Brothers Cherry Bakewell

Brothers Cider is expanding its range of flavours with the addition of new variant - Cherry Bakewell.

Cherry Bakewell will be rolled out across both on and off trade as well as via the Brothers website from the end of March. The cider is full of cherry flavours and a hint of frangipane. It will be made available in 330ml and 500ml bottles at 4.0% ABV, and is also vegan friendly and gluten free.

The new product launch from Brothers follows the success of its 2021 flavour launches Pink Grapefruit and Honeycomb, as well as the return of Cloudy Lemon, which was brought back by popular demand.

Nicola Randall, senior marketing manager at Brothers said: “We are well-known for our exciting and innovative flavours, therefore we are confident that Cherry Bakewell is the perfect addition to our portfolio and one that will continue our momentum as the fastest growing flavoured cider brand in the market. The flavour itself feels relevant and one that will land well with our audience, and the nod to the classic treat is another fantastic way to celebrate and align with our heritage as a brand.”