Britvic is set to release a new television advert this month for the latest addition to its Fruit Shoot range, Juiced.

The 30-second advert will include a 10-second tag at the end of the brand’s ‘It’s My Thing’ advert, and will be featured alongside a number of programmes across channels including: The X-Factor and Gordon, Gino and Fred’s Ultimate Road Trip (ITV), Celebrity Hunted and Celebs Go Dating (Channel 4), Criminal Minds (Sky Witness), I’m A Celebrity Extra Camp (ITV2) and Rich House, Poor House (Channel 5).

The ad is running between October and November this year and re-appearing in January and February 2019 for another burst, to drive even further awareness of the brand amongst parents of children aged between four and eight years-old.

Trystan Farnworth, Britvic’s commercial director, convenience & impulse, said: “Juiced has been a fantastic addition to the Fruit Shoot portfolio and the brand has gone from strength to strength since it came to market in February this year. In the first six months following its launch, it climbed to be the number one kids drink launch over the last year.

“Consumer research has also shown positive feedback from both kids and parents alike, with 94% of parents saying they would buy Juiced, so we are confident that the brand will continue its domination of the market.

“Juiced is the perfect brand for mums and dads to include in kids’ lunch boxes now that the new school year is in full swing. Any retailers wanting to boost profits should stock up now and maintain stock levels throughout the campaign to grow their soft drinks sales.”

Juiced contains a 50/50 blend of juice and water, using 100% naturally-sourced ingredients, making it school compliant in the UK. The range includes three variants: Apple and Pear; Strawberry and Raspberry; and Orange and Pineapple, all of which are available in multipacks of six 200ml bottles.