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From next Monday (23 June), baker Brioche Pasquier is launching its biggest summer competition on its Pitch packs across all major retailers.

Lucky customers who find one of 25 red tickets will win a customisable family YES Day - worth up to £500 - plus there are hundreds of additional cash prizes.

The campaign culminates in September with a two-week YES Roadshow running outside major retailers in the Leeds, Manchester, Sheffield and Liverpool areas.

Retail sales manager, Fabien Pasquier, said: “Family is at the heart of everything we do, and we’re thrilled to be offering an array of fantastic prizes to make spending time together that little bit more special. We can’t wait to meet everyone at our YES Roadshow in September and offer even more chances to win fun prizes.”

Running alongside this is a Sky Adsmart campaign focusing on the star product of Brioche Pasquier’s latest competition, Pitch.