Haribo has unveiled the new Box of Happy gifting option.
Available in 120g packs (RRP: £2), each box contains jelly and foam gummies shaped like Cupcakes, Stars, Hearts, and Presents in a variety of flavours including strawberry, pineapple, blackcurrant, and apple.
Harbio marketing manager, Peter Robinson, said: “We’re so excited to be launching Box of Happy. Our latest piece of innovation will allow our fans to share their love of Haribo and spread the joy of child-like happiness. By creating a gift that can be shared all year round, consumers no longer need to wait to have an excuse to share the happy and put a smile on someone’s face.”